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Uber’s ride-hailing business returned to pre-pandemic levels in the UK in mid-May because Loose The lock-in restrictions prompted users to get back on the road faster than the company expected.
The wider geographic coverage beyond London and other major cities and the acceptance of new modes of transportation, including traditional taxis, helped Uber achieve a sharp rebound in the UK and parts of Europe last month.
In the week starting on May 17, across Europe, Uber’s total bookings recovered to more than 80% of the level reported in the same period in 2019.
After the company reported a 38% year-on-year growth, these numbers signaled an amazing recovery reduce Global mobile revenue in the first three months of 2021.
Anabel Diaz Calderon, general manager of Uber Europe, Middle East and Africa, said: “Frankly, we did not anticipate the speed of recovery we are seeing in some key regions, especially the UK. .”
In the UK, during many blockades Relax restrictions on hospitality, The total number of bookings is the same or slightly more than the same number of weeks two years ago.
Compared to the same period in 2019, total bookings in Spain and Germany-a measure of customer spending on Uber’s various transportation services and adjusted for any discounts or promotions-resumed around the third week of May To a level of around 100%. Coronavirus restrictions are still in effect.
Recovery in other major markets has been slower. In France, after various restrictions were lifted, total bookings for the week of May 24 were about 70% of pre-pandemic levels.
London is one of Uber’s largest urban markets, but because many office workers and tourists still stay at home, it lags slightly behind the rest of the UK.
But the recovery in other British cities such as Birmingham, Manchester and Leeds is so strong that passenger demand has begun to exceed Uber’s supply of drivers Classified as a worker Not the contractor after the Supreme Court ruling in February.
“We expect that we will need up to 20,000 additional drivers to achieve the growth we need in the UK,” Diaz Calderon said.In the United States, Uber was forced Strengthen incentives In the case of labor shortage, attract drivers to take up some low-paying positions.
Although she admitted that she was “a bit over-excited” after lifting the blockade restrictions, Diaz Calderon said she “is not worried that the growth model we are starting to see is solid.”
Even before the broader recovery in business travel and tourism, activities had returned to pre-pandemic levels, which would bring travel that traditionally accounted for a significant portion of Uber’s business, such as airport operations.
Throughout Europe, Uber has expanded its various mobile services to 40 smaller cities in recent months, so it can now be used in more than 340 cities across the European continent.
Entering some of these new cities—especially Spain, Austria, and Turkey—is possible because Uber works with the traditional taxi industry, which is often seen as a competitor or rival to its ride-sharing model. Uber said that since the beginning of 2021, it has registered 17,000 drivers in Europe, and they can now book cars through its app or cheer on the street as usual.
“Partnerships with taxis are a powerful lever for business in many regions and actually enable us to develop or unlock multiple regions,” Diaz Calderon said.
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