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Sanya, China, May 30, 2021 /PRNewswire/ – The South China city of Sanya won the silver award and two bronze awards at this exhibition International Institute of Artificial Intelligence Festival and Tourism Awards Ceremony at Beijing in the evening May 28, 2021At that time, the winners of the coveted honor were announced. The most worth mentioning is that the Wonderland Sanya event created by Sanya Tourism Promotion Bureau (STPB) won the silver award in the cultural and tourism IP category. Sanya International Tourism Destination Integrated Marketing Communication Activities and 2020 TOP 50 Travellers Conference, co-sponsored by Sanya Tourism and Tourism Network, won two bronze medals in the brand marketing category.
Wu Xiaolin, Executive Deputy Director of China National Tourism Administration, said at the ceremony: “China National Tourism Administration is exploring the integration of culture and tourism in an open and innovative way as part of its continuous efforts to promote Sanya as a tourist destination.” “With an open mind. , We welcome any and all suggestions for new products and activities based on the joint marketing model. We will continue to develop the brand by expanding the reasons why travelers may choose Sanya as a destination, whether it is a value proposition or lifestyle choices offered by the city, or There are just a variety of ways vacationers can have fun there. We actively seek to introduce high-quality projects, develop new tourism models based on the most demanding standards, and continue to expand Sanya’s brand information for successfully building tourist destinations in domestic and foreign markets. It aims to contribute to the development of Sanya into a world-class tourist attraction together with the establishment of the Hainan Free Trade Port.”
STPB launches “Wonderland Sanya” theme promotion December 2020 On the basis of in-depth research on the local tourism market, after completing the analysis of the preferences of travelers and the segmentation of the source market. The event is aimed at the main consumer groups in the 18-35 age group, combined with topics more relevant to young consumers, attracting more and more domestic travelers who have abandoned their international travel plans due to the Covid-19 pandemic. The promoters of the event used the city’s tourism resources to attract target young people, thereby promoting the development of the market.
In terms of marketing communication, STPB launched a new joint marketing model by integrating products and media resources and combining market demands. With the collection of tourism-related data and the update of subsidy policies, coupled with the city’s brand promotion and public-private joint marketing, the board of directors is successfully promoting the rapid recovery of the tourism market and the restoration of stable growth. .
Looking ahead, STPB plans to add the following to-do items to its roadmap to increase global awareness of Sanya as a coastal tourist destination with a warm climate:
- Continuously research and implement marketing models that are in line with the current development trend of the local market;
- Combine the holding of innovative offline marketing activities with the construction of an online platform to re-enhance information transmission and highlight the uniqueness of Sanya as a tourist destination;
- Create different promotional themes for each target market, including destination weddings, health and wellness tourism venues, and holiday destinations that provide something for each member of a multi-generational family.
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SOURCE Sanya Tourism Promotion Bureau
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