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The report identifies ways publishers and developers can capture market share
LOS ANGELES, Oct. 13, 2022 /PRNewswire/ — Global revenue for games could grow by more than 50% over the next five years, according to new research by Bain & Company. Research shows that industry growth is being accelerated by heavy engagement of younger gamers (ages 13 to 17) who spend about 40% more time in video game environments than with any other form of media. Yet, the supply of top talent isn’t keeping pace with demand, an imbalance that is set to worsen as gaming studios lose developers to big technology firms. Bain is encouraging game developers and publishers to prioritize certain areas for success as gaming becomes a foundation for both media, and nonmedia, experiences.
“Though gamers have historically trended younger, our data suggests fewer gamers are aging out,” said Andre Jamesglobal head of Bain’s Media and Entertainment practice. “This shift in behavior brings challenges, as well as opportunities, for game developers and publishers who are faced with increasing consumer demands within virtual and nonvirtual environments. Our research shows that there are three trends that are changing the industry, as well as four areas gaming studios should prioritize to ensure success.”
Full story available on Benzinga.com
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