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The new one-stop, customizable tool to access up-to-date data for the retail industry adds richer consumer behaviour information through Environics Analytics’ FootFall, ClickScapes, and DemoStats databases
TORONTO, Oct. 13, 2022 /CNW/ – Retail Council of Canada (RCC) is excited to announce a new partnership with Environics Analytics that will provide retailers with access to exclusive consumer behaviour information to help better understand customers and their evolving behaviours. This new data will be added to RCC’s recently launched RETAIL PULSE DASHBOARD, the one-stop resource to find the most relevant Canadian retail information.
Now, in addition to real-time data on retail sales, the economy, retail job numbers, consumer spending, and pandemic metrics, the new Environics Analytics information will provide Canadian data on buyer visits to physical stores, websites, and apps, as well as comprehensive demographics by region and by retail vertical.
“RCC’s recent member survey showed retailers believe that quickly accessing relevant data and improving the quality of that data should be a top priority for their business, especially now when everything can change so quickly,” said Diane J…
Full story available on Benzinga.com
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