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New co-located store in Brampton offers Spark Perks™ members a fast and convenient shopping experience at a high-traffic Circle K store
TORONTO, Sept. 29, 2022 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company“) (TSX:FAF) (OTCQX:FFLWF), a leading cannabis consumer retail and technology platform announced today that in collaboration with its strategic partner, Alimentation Couche-Tard Inc. (“ACT”), that Spark Perks™ members can now experience a new fast and convenient way of shopping for cannabis in the Greater Toronto Area through Circle K’s new co-located store in the Brampton market.
The co-located store is located directly adjacent to the Circle K at 1990 Steeles Avenue West, Brampton, Ontario. This easily accessible location showcases a convenience cannabis store model and expands on the many products and services offered by the adjacent Circle K store including fuel, car wash, food, snacks and convenience items.
“This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” said Stéphane TrudelChief Executive Officer of Fire & Flower. “Fire & Flower anticipates reaching a total of 10 Circle K co-located stores operating using its technology and brands within the next twelve months. The opening of this store in the GTA demonstrates our progress .. .
Full story available on Benzinga.com
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