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You only get one chance to make a good first impression. And if you’re trying to hire someone, your first impression will be the job description you put in your “help wanted” ad.
For hiring managers, that’s why it’s so important to get this right. Do you want to make a really good hire and not a mediocre one? A compelling job description will make all the difference when it comes to finding the best candidates.
We’re going to look at why writing job descriptions is such a crucial and overlooked part of today’s hiring process. It’s worth it to take the time and make the effort to write the best job description you possibly can.
Why the Job Description Is So Important
On popular job boards like ZipRecruiter and others, job seekers tend to skim through one job posting after another, looking for one that jumps out at them — a job ad that specifically matches what they’re looking for.
That means your job description has to be direct, to the point, detailed, and complete. It also must accurately reflect the actual job that you’re trying to hire someone to do.
A good job description will attract qualified candidates. It will set your job posting above the other job ads in your field. It will set the appropriate expectations for what your new employee will be doing once they’re hired. And it will simplify and streamline the process for both you and your applicant pool.
It will also help with retaining talent once you’ve hired them, because they’re less likely to be surprised and frustrated by the demands of the job.
Elements of a Good Job Description
Let’s get into the nuts and bolts of what makes an effective job description. Here’s what you’ll need to include:
Job Title
This is a brief description of the job, typically only one to four words long. Start with something like “sales director” or “project manager” or “software designer.”
The important thing is to make the job title simple and clear. Also,…
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