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You know you need a strong Pinterest strategy. But, how do you create one?
If you run a quick search on Google, you’ll see countless posts. However, most of them mention the same things over and over again. You are told you need to have strong images and good descriptions, pin to the right boards and set up schedulers or a regular routing to pin consistently.
I agree with them. You absolutely need all of those things.
But, what you also need is a strategy. You have to figure out what to pin, when to pin it and even where you should put your pin.
MY PINNING STRATEGY
Several months ago, I was using Boardbooster for all of my pins. I thought that was the best way to do it, as I did not have to babysit Pinterest. It was a set-it-and-forget-it method.
But, that was not working.
Well, it seemed to work for a while, but then, traffic to my site began to decrease. At first, I chalked it up to the time of the year. But then, I decided to analyze it a bit more.
I noticed others were not experiencing the same downswing as me. That is when I realized that maybe it was not just seasonal or changes with the Pinterest algorithm, but rather, something within my own account.
Turns out, I was right. It was all my own doing.
WHAT I WAS DOING WRONG
Turns out, that I had done a few things wrong.
Problem #1: First of all, I was not using Pinterest. At all. I literally never opened the app. That was my first mistake.
Problem #2: I also had images that were not fresh. They were boring and quite frankly, not engaging.
Problem #3: Pinning the wrong content at the wrong time – and to the wrong boards!. I was missing out on seasonal opportunities and trending topics.
Problem #4: The scheduler I was using was holding me back from being more strategic in my pining strategy.
Problem #5: The number of daily pins was crazy excessive (more than 100).
Once I determined the issues, I then figured out what I needed to do fix them. It took a lot of…
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